The Wealth of Your Database

Money & Success Tip #300 - a personal touch to your database

Isn't it great to collect information on the people who bought from you?

But did you also think to add your suppliers, your enquirers, your advisory team to your database as well?

I am not talking about showing no regard for the SPAM rules, where it is against the law to just add people to your database in the hopes to bombard them with emails for ever more, but I am talking about having another contacts list where you make one off contacts by email and ask somewhere within if they would like to receive more communication from you.

They then have the option to say yes or no or simply not reply at all. On the latter action, then it is plausible to send a follow up email to check on their intention and offer some more enticing news-worthy content that may give you a second chance.

Many operators in business have these wonderful databases but rarely use them for any benefit to their business. Strange hey...

Your client should get the chance to want to belong to something, and your business could be the family they were looking for. I mean, who wouldn't want to receive emails from a friendly face, a piece of amusing news or special offers of just what I was looking for.

By emailing a newsletter of specials/ offers that they could take a hold of is applauded as long as it does not become an annoyance. Inviting them to a special VIP occasion, sharing a funny story with them. Just picking up the phone and having a chat, asking their opinion, giving them some importance and attention is where the miracles begin to happen in making them a raving fan of your business.

So, how often should you make contact with members of your database?

Say you had 300 people on your database, you just need to call everyone on there at least twice a year, resulting in 2-3 calls per workday. If you had 1000 people on your database, that would result in 7-8 calls per work day. Totally do-able!

Your database holds riches of your business. These people have already known, liked and trusted you with most of them completing a sale or two. You do not have to try pitching them, you just need to showcase stock that may be of interest to them. Your role is not to be the world's best sales man, but rather, the person who can help anticipate their needs and wants and deliver on that.

Did you realise 5% are ready to buy now, there is 30% that will buy on first encounters, but the true wealth comes from the follow up, the reminder, the feedback, the interactions you have that make them feel important, valued and that they belong and that makes a staggering 60-70% that buy on a repeat basis.

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Meg Hogan Business Coaching

Portfolio Mastery – wealth tips, ideals and opportunities Whitsundays, Queensland Australia www.portfoliomasterymeghogan.com

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Portfolio Mastery - wealth tips, ideals and opportunities

#1 BEST SELLING AUTHOR IN AUSTRALIA & USA - 'GET RICH BE THE VOICE'

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"Helping Business Owners to maximise their business potential to be in the best possible position to reap more revenue and retain more personal wealth. Standing by my offer - 100% money back guarantee of satisfaction in Business Coaching allows Owners to have certainty that they are risk free and able to receive immense value without concern." - Meg Hogan 
 

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This site is intended to be a resource site, providing relevant videos, and pictures to inspire the attendees to succeed in wealth and business. Coaching and business support offer general advice, it should not replace individual, independent advice from a qualified financial advisor. The advice offered is an opinion of the author via her learned strategies from many experts, business and wealth leaders of today. By applying such advice, Meg Hogan or any of her affiliated business entities will not be held liable.

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